Bang & Olufsen is the pinnacle of icon design and best in class audio quality, but the premium the brand demanded made it a hard sell to hoteliers. Our strategy was to create a guide of hotels which featured B&O. The guide would give hotels who installed B&O access to a over a million global consumers searching for their next hotel-stay.
brochure-design-hotel-guide-bang-olufsen
It couldn’t be ‘just another hotel guide’ – it needed a strong emotional connection with B&O customers. We unlocked the insight that B&O fans staying at these hotels would have the familiarity of ‘home’ – being able to still enjoy their beloved B&O entertainment away from home. So we christened the guide Hygge – a Danish word that expresses a strong sense of well being and belonging.
Integrated Campaign Elements
web-brochure-bang-olufsen
The Hygge hotel guide was so well received that we were asked by Bang & Olufsen to extend the guide online and to create a direct mail campaign – encouraging customers to go in-store for a demo of the new BeoVision 7 TV in exchange for a free copy.
direct-mail-design-trifold-bang-olufsen-in-situ
direct-mail-design-trifold-bang-olufsen
We make brand campaigns go further with unique ideas crafted by an agile team of integrated creatives and producers.