Zeiss have an unrivalled reputation for optics. But in the Vision Care category they needed a compelling idea that would live everywhere from Instagram to in-store optician POS. Our Take on everything your eyes face today campaign created attention-grabbing impact across digital, print, OOH, in-store POS, staff training tools and technical white papers.
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G-Technology had little awareness in Europe. To drive sales we needed to build trust. So we enlisted the support of acclaimed creative professionals who trusted their ‘digital negatives’ to G-Technology. We then told their stories of G-Tech love across digital, print and live events. In the first year the campaign drove a 412% increase in online sales.
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Our ‘real drummers drum kit’ campaign for Gretsch, shifted their brand perception amongst European drummers. We shifted brand sentiment from ‘too precious to touch’ to ‘accessible and relevant’. The campaign used session drummers who’s work meant they had to be able different styles of music on the same kit. Channels included print advertising, product catalogues, film, photography and the European website. Our work resonated with the audience and for the first time ever in the brands history, sales of Gretsch Drums in Europe outsold those in the USA.
