Fleurie is an American musician from Nashville. Her music has a wide international following and passionate fanbase with 145 million Spotify streams and 2.2 billion YouTube views.
In 2021 Relish were commissioned to create a new Web experience for Fleurie to coincide with the launch of her new album, Supertropicali.
Working with American artist Day Toscano, and using Fleurie’s own hand writing, we created a site with an organic feel, with torn paper edges and hand drawn icons. Here fans could navigated via fun animated ‘stamps’, explore the inspiration behind each album, watch videos, find a gig near them and even text Fleurie direct.
Fleurie’s management had seen our award winning site for Novo Amor and wanted a similar fan-engagement world map for her website.
So we created a suitably Supertropicali-pink map of the world on the home page where fans could ‘pin’ their memories from Fleurie concerts, fan art or music covers by simply linking their existing social posts.
We create unique and dynamic brands and build digital experiences that go further in engaging audiences.